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The 3 Biggest Secrets “Techies” Will Never Tell Entrepreneurs

Techie Secret #1 – Having “years of experience” doesn’t make a better technology expert:

  • With the average life cycle of new technology being 6 to 12 months, experience doesn’t matter as much as the drive to learn new things.
  • Someone with 2 to 3 years experience in the Information Technology (IT) field can surpass a professional with more than 20 years experience in terms of relevant knowledge and the ability to solve problems.
  • A business owner can learn about the latest social media tools in a few months and out perform someone with a 4-year Computer Science AND Marketing degree.
  • When looking for a technology professional, ask them to describe their innovations rather than just listing their skill sets or companies they’ve worked for.


Techie Secret #2 – Everyone is a “techie” (unless you’re Amish):

  • A “techie” is someone who likes to learn and use technology.
  • If you use a computer, tablet, email, cellphone, TV, printer, video camera, GPS, drive a car or even use a microwave…you are a “techie”. Some people are simply “techier” than others. The question is – to what degree are you a “techie”?
  • There is no formal eductaion needed to be designated as a “techie”.
  • Everyone has access to the same information “techies” use to learn about new technologies and find solutions to problems.


Techie Secret #3 – Technology is fun:

  • What’s not fun about making money, saving money or having more time to do the things you want to do?
  • If I taught you how to use a tablet, such as an iPad, to increase your sales conversion and process transactions that put money in your bank account, you might just think technology is LOTS of fun.
  • Still don’t think technology is fun? When I purchased a GPS for my car and didn’t have to worry about getting lost or missing an appointment, I was so happy that I could have married the slightly robotic-sounding woman providing me turn-by-turn directions without scolding me or making me feel like I was a complete idiot.

How Mobile Marketing Can Help Your Small Business

Mobile marketing has become crucial for small businesses. Back in 2014 we passed an important milestone. For the first time people were spending more of their online time on their mobile devices than desktop or laptop computers. That’s huge. It means that if all your online efforts are focused on regular internet marketing, you’re missing out. And if your site and sales funnels aren’t mobile friendly, you’re risking your small business and livelihood. Here are three different ways mobile marketing can help your small business.

Be Reachable

Being mobile friendly and actively going out there and marketing to mobile users makes sure that you are always reachable. If your potential customers are at work and checking on your open hours or product lines during their lunch break, you’re there. No matter how they use their smart phones and other mobile devices to connect with you and your business, it will work and you’ll be able to serve them with the information or products they need.

Interact With Your Mobile Customers

Mobile is also great for interacting with customers through a different medium. This may include emails, social media, or your own app. The key is to be where your customers are. Get in front of your target audience and start interacting with them. Not only will this help you with business in general, it will also help you pinpoint any issues your site or your shopping cart may cause with mobile users. Keep the lines of communication open, get in front of more and more people interested in what you do, and good things will happen.

Take Advantage Of Their Smart Phones

Mobile marketing really shines when you think outside the box and take advantage of the fact that your audience is on their smart phone. For example, if you have a brick and mortar store, you could use the location information to make it easy for them to find your store, or send them special offers when they are within a mile or two of your location.

Other ideas are to use location information in your online business to automatically estimate shipping and tax information during the order process (“estimated shipping based on your current location”).

Once a customer gets their product, you could follow up and ask them to snap a picture or take a video and give a little review of the product, or share on social media.

Keep an eye out for what others are doing in this space and then figure out how you can adapt those ideas to your own mobile marketing strategy.

Should You Hire a Social Media Expert?

This is a question that many business owners ask themselves. When considering whether to hire someone, you need to ask yourself several questions.

The first is, are you short on time? It takes a high level of commitment (mostly time) to post consistently on social media. The more channels you take advantage of, the more posting you will need to do. If you are currently working for others, and you simply don’t have enough time, or even if you are working for yourself and are too busy with your own tasks, hiring someone could help.

Even if you do have the time to manage your social media tasks by yourself, the next question you need to ask is, do you have enough experience? If you are looking to beef up your social media skills, then you should do it on your own. However, if your goal is to get your business to thrive, you should consider hiring a qualified expert. The techniques for how to manage each of the social media platforms are different from one to the next. An expert will know these differences and will be able to use them to your advantage.

If you are looking to learn how to properly manage social media, watching the work created by an expert will cut down your learning curve by a significant amount. Analyze what they are posting and pay attention to how they format your profiles in all of the platforms.

Another question to consider is whether or not the person you may hire has experience in your niche. Specialized niches are going to require that kind of knowledge. Many general niches don’t require specialized knowledge, so you have to be certain that this is an essential requirement.

Of course, when you decide to go forward with hiring someone, the next step is figuring out if they are qualified or not. You’ll want verifiable proof of their experience. At the very least, they should have blockbuster social media profiles with many shares, likes, follows, etc. If most of their social media profiles are company-based, ask them to show you their personal profiles. Most social media platforms allow multiple profiles.

Ask any potential candidates to give you their plan of execution. They may hesitate at first as they won’t want you to steal their plan and use it for your own purposes. But they should be able to come up with something that is high-level that gives you a comfort level that they know what they are doing.